Attua / Industries / Trades and field services
AI for trade and field service businesses
A trade business runs in two places at once. Work happens on site and the record of it happens in the office, and almost every expensive problem in this industry lives in the gap between the two.
Book a discovery call- On the tools
- Crews, jobs and variations, with half the detail existing only in somebody's head until knock off.
- In the office
- One or two people turning that into quotes, invoices, certificates and a schedule that still holds tomorrow.
The day
One day, two places
Read this as a single Tuesday. The left side is what happens on site, the right side is what happens in the office, and the point is how often the same piece of information has to cross between them.
- 6.10amSiteCrews leave the yard
A hot water replacement, two services and a callback that nobody has had time to read the history on.
- 6.45amOfficeThe run sheet is already drafted
Jobs ordered by suburb and access window, with the two that need parts flagged against what is actually on each van.
- 8.20amSiteThe wall comes off
What is behind it looks nothing like the quote. Four photos and a thirty second voice note go into the job.
- 8.35amOfficeA variation exists before the extra work starts
Those photos and that note become a priced variation against the original scope, waiting for the supervisor to approve and the customer to accept in writing.
- 10.00amOfficeThree enquiries arrive three different ways
A web form, a missed call and a message on the Google listing. Each becomes a job card with the address, the fault described in the customer's words, and the photo they sent.
- 11.30amSitePaperwork gets dictated, not deferred
Test results and job details are spoken into the phone on site instead of being reconstructed from memory at six o'clock.
- 1.15pmOfficeTwo quotes go out the same day
Standard work drafted from your rate card and the last three similar jobs, checked by the owner, sent before the customer rings somebody else.
- 3.40pmSiteJob closed properly
A forty second voice note covering what was done, what was used, what was tested and what the customer was told.
- 4.10pmOfficeNotes, materials and an invoice draft
That voice note becomes the job notes, the materials list and a draft invoice. The office checks it rather than writes it.
- 5.00pmOfficeTomorrow is drafted
Callbacks, maintenance jobs coming due, a quote sent last week that has gone quiet, and the invoices now well past their terms.
None of that removes a person. It moves the typing off the people who are already tired, and it closes the gap between work happening and work being recorded, which is where cash and margin actually live.
The problem
Why the handoff is the expensive part
Plumbers, electricians, air conditioning and solar installers, cleaners, pest controllers and locksmiths mostly run ServiceM8, Tradify, Fergus, AroFlo or simPRO, with Xero or MYOB behind it. That software is good. It is not the bottleneck.
The bottleneck is that a job is understood on site and recorded in the office, and the translation is manual. A tech knows the meter box was undersized, the access was awful and the customer asked about a second quote. By the time that reaches the office it has become three words in a job note, if it arrives at all. The office then writes an invoice that does not reflect what happened, the owner wonders why the job lost money, and nobody can reconstruct it a month later.
Every one of the common complaints in a trade business traces back to that handoff. Quotes that take four days because the detail has to be chased. Invoices sent a fortnight after completion because the notes were thin. Variations never billed. Compliance paperwork completed from memory on a Sunday. An office manager who cannot take leave because the knowledge of how it all works lives with them.
Quoting
Quoting is the decision that sets the year
For most established trade businesses, quoting is the single most valuable process to get right. The win rate on a quote sent the same day is not the same as one sent on Friday for a job the customer asked about on Monday, and consistency matters as much as speed: two estimators pricing the same job differently is a margin problem disguised as an admin problem.
What a drafting agent can genuinely do is assemble. It reads the enquiry, the photos, the site notes and the history of similar jobs you have already priced, then produces a draft with the scope written out, the inclusions and exclusions spelled out, the assumptions listed, and labour and materials laid out against your own rate card. Where the job does not resemble anything in your history, the draft says so and asks for a site visit rather than inventing a figure.
The price itself is yours. An owner or estimator checks the figure, adjusts for the things only a person knows, and sends. Nothing is quoted outside your pricing rules, and no discount is offered by software.
Variations
Variations are where the margin leaks
Ask any trade business owner where the money goes and variations come up within a minute. Extra work gets done on a verbal nod. It is never documented, so it is never billed. Or it is billed six weeks later and the customer disputes it, and the relationship costs more than the work was worth.
This is a paperwork problem, and paperwork problems are the ones worth automating. The anatomy of a variation that holds up is always the same, and all of it can be drafted from a voice note and a handful of photos taken while the tech is standing in front of the problem.
- What changed
- The condition found on site, described plainly, with the photos attached and timestamped to the moment they were taken.
- Why it changed
- The reason the original scope no longer covers it, written in language a customer will accept rather than trade shorthand.
- What it costs
- Additional labour, materials and time drawn from your rate card, with the original quoted scope shown next to it.
- Who approved it
- A supervisor approval and the customer's written acceptance, captured before the extra work starts rather than after.
- Where it lives
- On the job in your job management system, in a register the owner can read, so the end of month invoice includes it.
For contract work the same logic carries into progress claims. The claim is assembled from what has actually been recorded as complete, which is a different and better experience than reconstructing a month from memory.
Scheduling
Scheduling a crew that keeps moving
Scheduling in a field business is not a calendar problem, it is a constraint problem. Travel between suburbs, access windows set by a tenant or a body corporate, which parts are on which van, who holds the licence for the work, whether an apprentice is supervised, and which jobs are callbacks that have to go first whatever else is booked.
An agent can hold all of that at once and draft a run sheet, reorder the day when a job blows out, and write the running late message for the office to send before the customer rings to ask. It can also flag the thing nobody notices until it is too late: a job booked without the part, or a second visit booked for the same property on a different day.
The dispatcher still decides. Reordering somebody's day is a judgement about customers and about crews, and it stays with the person who knows both.
Compliance
The paperwork that has to exist, properly
Trade work generates documents that are not optional, and the consequence of getting them wrong is not an awkward email, it is a licence problem. Software can assemble and chase these. It cannot issue or sign them.
- Electrical complianceDetails for a certificate of testing and compliance assembled from the job record and the test results, ready for the licensed electrician to check and issue.
- Notifiable plumbing and drainage workThe job details, photos and dates collected into the form the licensee lodges, with a flag when something required is missing.
- Gas workCompliance paperwork prepared from the job record, with the certificate itself issued by the licensed person who did the work.
- Safe work method statementsDrafted from your existing templates for the specific task and site, for the supervisor to review before the crew starts.
- Licences and insurancesExpiry dates tracked for the business, each licensed worker and your subcontractors, with reminders well before the date.
- Warranty and handover packsManuals, test records, certificates and warranty terms collected into one document for the customer at completion.
The practical gain is that the pack is complete while the job is fresh, rather than assembled under pressure when a builder, an insurer or a regulator asks for it months later.
Your stack
What your job management software already knows
Most of what these workflows need is already being captured. It is just sitting in a form nobody can act on at six in the morning.
- ServiceM8Job cards created from enquiries, notes and materials from voice notes, and invoice drafts ready for the office to check.
- Tradify or FergusQuote drafts from your rate card, a daily schedule summary, and quotes that have gone quiet surfaced for follow up.
- AroFlo or simPROLarger crew scheduling, variation registers, progress claim assembly and compliance document tracking.
- Xero or MYOBInvoices drafted on the day of completion, overdue accounts chased on your schedule, and a weekly read on cash.
- Google Business ProfileEnquiries captured from the listing and review replies drafted for a person to post, not published automatically.
- Microsoft 365 or Google WorkspaceShared inbox sorted by job and urgency, with builder and strata correspondence matched to the right project.
Illustrative example, not a client story
Example scenario: a plumbing business with six crews
Picture a plumbing and drainage business running six crews across Brisbane, split between maintenance work for property managers and bathroom renovations for homeowners. Quotes take three or four days because the detail has to be chased out of whoever went to site. Variations on renovation work are routinely done and occasionally billed.
In this example, after hours calls are transcribed into job requests sorted by urgency and suburb before the office opens. Renovation variations are drafted on site from photos and a voice note, approved by the supervisor before work continues, and included in the next invoice because they exist in writing. The office manager approves rather than types, and takes a week of leave without the business stalling. Illustrative example, not a client story.
Guardrails
Licences, certificates and what software must not sign
Your licence, your certificates and your warranties are yours, and the responsibility that sits behind them is not delegable to a tool. Nothing we build issues a compliance certificate, signs a safe work method statement, prices outside your rules or commits you to a completion date. Those are decisions by licensed people, and the workflow is designed to put the information in front of them faster, not to take the decision away.
Anything about safety is kept out of drafting entirely. An incident, a near miss, a defect that makes a site unsafe or a dispute with a builder goes to a person immediately, with no draft attached, because a tidy summary of a safety problem is worse than a phone call. The same applies to anything about somebody's employment.
Customer information is handled under the Privacy Act, in business grade accounts with training on your data switched off, and each workflow is given access to the one system it needs. Your team learns the same boundaries in AI training, and the build itself sits in AI implementation.
Every job is scoped up front after a Diagnostic. Sam is based in Fortitude Valley, Brisbane, and travel is charged at cost from Brisbane. See the cost guide.
Questions
Common questions about AI in a trade business
Will a machine be setting our prices?
No. A quote is drafted from your own rate card and similar jobs you have already priced, and a person checks the figure before it goes out. Where a job does not resemble anything in your history, the draft says so instead of guessing.
Does this work with ServiceM8, Tradify, Fergus or simPRO?
Yes, those platforms connect well, and so does AroFlo. We confirm your exact setup in the Diagnostic, including how your rate card and job templates are structured, because that is what the drafting depends on.
Will customers end up talking to a robot?
Not unless you ask for it. The usual build drafts replies, job cards and running late messages for the office to check and send. A customer who rings still reaches a person.
How much do the techs have to learn?
Usually one habit: a short voice note at the end of a job, and photos when something differs from the quote. Everything else sits behind the app they already use on the phone.
Can it issue our compliance certificates?
No. A certificate of testing and compliance, a notifiable work form or a gas compliance certificate is issued and signed by the licensed person who did or supervised the work. A workflow can assemble the details and chase what is missing, nothing more.
We only run three vans. Is this too early for us?
Possibly. The test is whether the same admin repeats often enough to be worth building around. Three busy vans with a heavy quoting load can justify it. Three vans and a simple job mix are usually better served by setting up the job management software properly first.
Talk it through with Sam
Book a 30 minute discovery call about how your business runs today.
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